Safety videos are hard to get right. Some people try to tune them out, while others watch them with wrapt attention. Flight attendants, pilots, and road warriors have to watch them hundreds or thousands of times a year. And they’re regulated by the FAA in what we can depict. But, they’re moments for Delta to express its brand and its promise in the most direct way possible.

Hopefully, you paid attention watching the below. And remember — sometimes the nearest exit may be behind you.